Problem:
Mary had no visual representation for the professional consulting services she was shifting into. The visual asset gaps in her process left her only to refer potential new customers to the website or phone she had, She also needed to create & refresh several handbooks. These were all the reference materials she hands out during her workshops; she leads her clients though a time-tested process that has been established by other professionals and refined with Mary’s unique personality and approach. These new handbooks would be able to be handed out one sheet at a time or also all tied together in a few workbooks.
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Solution:
Create a concept and a logo that can stand alone and represent Mary and her services on many mediums. The brand should communicate the message of support, guidance, and expertise to help individuals achieve their highest potential, overcome obstacles, and reach their goals. A blue robin and mountain peaks/summit were inspirational symbols while establishing a visual form from the brand. The logo is versatile and has several variations allowing it to be optimized for different needs. A strong, bold typography to convey a sense of determination and confidence. The color pallete is in the shades of blue and gray, in order to personify trust and wisdom. The handbooks also have versatility, and several templates with variation were created deepening on the content of the page. The color changed based on what course/book she was teaching. Other administrative & digital assets were added and created for a well rounded business presence.
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Result:
The new visual assets increase Mary’s brand awareness and perception simplify by gaining more visibility and recognition in the marketplace. This will allow her to attract new potential clients and as well anchor the trust she is building with her clients to the logo.
Mary Ostafi is an Executive Coach helping high achievers elevate to their full potential and accelerate growth and fulfillment across all areas of their life. Mary is committed to helping her clients reach outstanding leadership by utilizing expert resources and leveraging her own personal experience to create transformative outcomes that focus on advancing leaders, teams, and businesses toward their goals more efficiently & strategically.