The Peahen is a sustainable wardrobe consultancy that helps fashion leaders, influencers, and SMEs to build sustainable wardrobes. The Peahen aims to raise awareness about sustainability, while inspiring others to make a more conscious choices when it comes to fashion. The Peahen had no visual representation in the new service market that it wished to expand into. The missing brand assets left readers falling out of the new peahen service experience. An outdated logo and a new service page bewildered and confused readers and potential new clients.
The Solution:
Inspired by the beauty and grace of an actual peahen, the feathers were emphasized and stylized in the design, symbolizing elegance and sustainability. The overarching concept that can integrate both sectors of the business and presents them cohesively while being different, the logo can be adjusted for each business/usage while still looking and feeling familiar.
The new printed assets were designed, printed, and placed around town. Inside shops, on bulletin boards, and even street lamps had signage in to optimize the start of the new client experience. The QR codes streamlined the services and landing pages were created in order to invite readers to interact and scan the posters easily to see the new services. The two sectors and new services now show a visible seam that is deliberate and thought out that the new clients can easily register. The agile concept and timeless assets allow The Peahen to visually thrive, cut through confusion, and connect with its readers and clients across its various platforms.
We also created new social channels and foundations in order to spread awareness of the brand. Highlighting the new services that are now being provided without compromising The Peahen values. This consisted of various digital and printed assets that allow for more expansion and separation of each sector of the business.
The Peahen is an award-winning lifestyle blog about sustainability, ethics, and climate issues. It has highlighted critical conversations in apparel, beauty and food for over 8 years and is a leader in the sustainable fashion movement. In 2020, The Peahen expanded its scope with a new service–a wardrobe styling studio to help people build sustainable wardrobes more directly. Ethics and sustainability is at the core of every story and now with those same values as Peahen Studio, one could be equipped for life with a sustainable conscience wardrobe that engages positive change. The stunning new visuals and assets remove any confusion about what or where the client is within The Peahen experience.Today, The Peahen is a destination to discover a sustainable lifestyle and fashion that transforms your personal wardrobe to align with purpose and meaning.